the story of basically a young man who doesn’t have a creative bone in his body and [he] has to always build things from the instructions, he’s an ‘instructions worker’. In the LEGO city, they build buildings, and it turns out in this universe it’s illegal to build apart from the instructions. So what he finds out is that he’s actually [a] descendant from these like super creative Jedi-type people who are called ‘Master Builders’ and he has been charged with saving the universe from being frozen together by an evil bad guy, so over the course of the movie he has to unlearn all of that lame-o, uncreative stuff and learn how to build without all of the instructions in order to save the universe.
Accordingly the Press release identifies our Master Builder as:
Emmet (Chris Pratt), an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously under-prepared.
And that’s all well and good, But it gets even better: the film’s directors have put together a Vehicle Design Contest, and are asking for you to build a LEGO vehicle for the film, The winner, gets $1000 and will have their vehicle appear in the movie. Now that’s cool. you creation on the big screen.